The most obvious for business owners is marketing. Spread the word, get your friends, family, neighbours, and their dog to spread the word. So, that should get your website further up the ranks, shouldn’t it? In a way, you’re right because the more traffic that comes to your site the more popular it will be. But what happens when you’ve run out of friends, family, neighbours, and co to visit the website. If they’ve been there, they may not want to revisit it if there’s been no new content put on there. This type of traffic to your website is called referral traffic. Where it’s come from sharing your heart out on social media and everyone comes, has a look around, then leaves.